Back Story To Brand Story
Let's Work Out Why Your Expertise Isn't Turning Into Premium Work
A self-guided audit for business owners who know they're good — but can't articulate what makes them different.
You've rewritten your website.
You've tweaked your LinkedIn.
You've practiced your elevator pitch.
But when prospects ask "What makes you different?", there's an embarrassed silence.
The problem isn't your expertise.
It's that you can't see what's valuable about your own story.
Most business owners who struggle with positioning aren't struggling because they lack experience.
They're struggling because their background feels "too ordinary" to be interesting.
20 years in corporate? Everyone has that.
Multiple career pivots? That just looks scattered.
Technical expertise? So does everyone else in your field.
The combination of experiences you dismiss as generic? That's exactly what makes you different. You just can't see it because you're too close to it.
Introducing
The Message Clarity Workbook
Six sections. Scored assessments. Immediate quick wins. A 30-day roadmap. Everything you need to find — and finally articulate — what makes you genuinely different.
What's Inside
Six Sections That Diagnose and Fix Your Messaging
SECTION 01
Current State Audit
Copy your existing messaging (website, LinkedIn, proposals) into tables and honestly assess what's working vs. what's forgettable.
SECTION 02
How Clear Are You?
Four specific tests with scoring to diagnose exactly where you're losing people: 30-second pitch, differentiation question, elevator pitch, proposal intro.
SECTION 03
Analysing The Visibility Gap
Calculate your actual visibility score (0–100) based on inbound inquiries, content presence, and referral quality.
SECTION 04
What Makes You Different?
The competitive overlap test reveals how generic your messaging is, then the "ordinary background discovery" excavates what makes you unreplicable.
SECTION 05
Your Quick Wins
Three immediate fixes you can implement this week: LinkedIn headline, 30-second story, website headline.
SECTION 06
Your 30-Day Roadmap
Week-by-week action plan so you're not just aware of the problem — you're actively fixing it.
Is This Right For You?
Who This Is (and Isn't) For
This is for you if…
- ✅Business owners who lose clients to less qualified competitors
- ✅Consultants whose websites sound like everyone else's
- ✅Experts who can't explain what makes them different
- ✅Anyone who's rewritten their messaging multiple times and still isn't satisfied
- ✅People who think their background is "too ordinary" to be interesting
This isn't for you if…
- ❌You already have crystal-clear positioning
- ❌You're looking for a magic bullet that requires no work
- ❌You want someone to just write your copy (that's a different conversation)
What Happens Next
Four Steps to Clarity
Purchase the workbook (£47)
One payment. No subscription. Yours to keep.
Receive your Notion template link via email
Delivered instantly to your inbox.
Duplicate it to your workspace
One click. It's yours to fill in, rearrange, and return to.
Work through it section by section
At your own pace. In one sitting or spread over a week.
By The End
You'll Walk Away With
- A clear diagnosis of what's broken in your positioning
- A scored assessment showing your specific gaps
- Three quick wins to implement immediately
- A 30-day roadmap to fix the rest
The Investment
One payment. Complete clarity.
£47
That's less than a nice dinner.
But the clarity you get might be worth:
- £15,000 in deals you stop losing to less qualified competitors
- A promotion you finally feel confident applying for
- A career pivot that actually happens instead of staying a daydream
- Finally feeling confident when someone asks, "So what do you do?"
Questions?
Quick Answers
"How long does this take?"
2–3 hours total. You can knock it out in one sitting or spread it over a week.
"Is this just templates?"
No. It's a diagnostic framework with fill-in-the-blank exercises, scoring assessments, and strategic prompts that force you to see your positioning objectively.
"What if I get stuck?"
Email me. I read every message and I'll unstick you.
"What if I realise I need more help after this?"
That's fine. This audit shows you what's broken. If you want help fixing it, we can talk about the Back Story to Brand Story Intensive (£1,500). But there's no obligation.
About Mike
I'm Mike Garner.
I spent 25 years as a translator and copywriter making invisible meaning visible. Now I help business owners see what's valuable about their "ordinary" backgrounds — the competitive advantages they're sitting on but can't see.
I published my first book at 64. Built this consultancy at 66.
If you're building something meaningful later in life (or earlier too) and struggling to work out what makes you different — I get it. That's exactly who I built this for.
Ready?
Stop being invisible despite being excellent.
GET THE WORKBOOK — £47 🔒 Secure payment via PayPal
P.S. — If you're thinking "I'll do this later," remember: later becomes months. Then years. And you stay invisible despite being excellent. Don't let "later" become "never."